But what is
that name? LUPERIA?

La Louvière was the name of a farmer (La Grande Louvière of which the chapel is still to see) which was built on the land of Saint-Vaast, that gave birth later to the current city La Louvière. Nevertheless, that name is the result of a lot of changes...

The famous abbey of Aulne had along the two rivers of Thiriau important characteristics named "Menaulu" or "Meneilut" in the 12th century charts. This word from Roman origin (meigne au lieu = the place of the wolf) became in Latin "Luperia" in 1157 and "Lovaria" in 1168. The Latin concept was changed into "Lovière" in 1217, "Le Lovière" in 1284 and finally "La Louvière". It is important to know that at that time, the main territory was only a plot of an old coal forest made of dark woods and wild nature. It was, of course, a favourite place for wolves and game, which were chased by Lords.

When the four friends started the project of making their own gin, they chose one of the old names related to their city. Why ? First, because they are very attached to their region. Secondly, because they wanted a name associated with "La Louvière" but at the same time, they did not want the label to be recognizable.

Time and reflexion were absolutely necessary between the production of Gin and the one of Rum.
The four mates had already planned to make their own rum but a period of 4 months was essential to let it age in oak.

As they did it for the gin, the team turned to Distillery Dr. Clyde, which is the first distillery specialized in rum.

The rum is made from organic cane molasses coming from Brazil and has flavours of orange, caramel and vanilla.